predictive analytics predictive analytics
predictive analytics predictive analytics

Machine learning and predective analytics solutions

Predictive analytics - Todays Businesses collect large amounts of real-time customer data and predictive analytics uses this large set of data, combined with customer insight, to predict future events. Predictive analytics enable organizations to variety of stored and real-time big data to move from a past view to a forward-looking perspective for the customer.

A typical example of Predictive analytics would be stores that use data from loyalty programs can analyze past buying behavior to predict the coupons or promotions a customer is most to participate in or buy in the future. Predictive analytics could also be applied to customer website browsing behaviors to deliver a personalized website experience for the customer.

Every decision an organization makes sales, marketing, operational or financial could impact organizations growth and if the decision are not effecting then it’s a missed opportunity to gain competitive market advantage. Each day organization is faced with risk as mention below.

  • Risk of customer defecting.
  • Customer not responding to expensive marketing campaign.
  • Consuming a retention discount event if its not a flight risk customer.
  • Missed potential lead.
  • Committing Fraud.
  • Bad debtor customer.
  • Many more domain specific example similar to above.

As per the survey 90% of respondents gained a positive ROI from their most successful deployment of predictive analytics.

Four reasons to implement Predictive Analytics -

  • Satisfy today’s higher customer expectation by predicting their needs before they do.
  • Increase sales and retain customers
  • Powerful and unique competitive advantage
  • Fraud Management

At TechnoSIP Inc we are helping our clients develop solutions that will help them stay ahead of these challenges.

Get Daily Updates

Subscribe now and get Daily Blog Post updates delivered directly to your mail box.
First Name
Email address
Secure and Spam free...